greenwash and blackwash?

 
Wash and Spin Cycle Threats to Tropical Biodiversity by Lian Pin Koh, Jaboury Ghazoul, Rhett A. Butler, William F. Laurance, Navjot S. Sodhi, Javier Mateo-Vega, and Corey J. A. Bradshaw

An article arguing that both sides of the environmental debate can put out gloss, misleading or unsubstantiated claims about tropical deforestation.  Greenwash is corporate, but exaggerated claims by green groups are blackwash: “We as scientists have a particular responsibility to evaluate critically and objectively the claims made by both parties, while being mindful of our own personal biases.”

I wish it were that simple.

http://www3.interscience.wiley.com/journal/122681415/abstract?CRETRY=1&SRETRY=0

Biotropica Volume 42 Issue 1, Pages 67 – 71 Published Online: 10 Nov 2009

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